At Breuninger, we use Artificial Intelligence responsibly. In doing so, people are always at the center for us: Our teams decide whether and how AI is used, review all content before publication, and label it transparently for you.
Some images and videos in our online shop carry the "AI" label. It indicates that this content was created or modified using Artificial Intelligence and can be designed photorealistically. For example, in the depiction of models, backgrounds, or entire scenes.
The product shown itself is exempt from this: It is a real item from our assortment and was neither created nor modified by AI. Binding information on price, color, material, size, and features can be found on the respective product detail page.
The labeling is carried out within the framework of the transparency requirements of the EU AI Act.
Frequently Asked Questions:
What does the "AI" label mean?
The label indicates that an image or video was created or modified using Artificial Intelligence. The content shown may resemble real people, places, or situations, but was not necessarily captured or presented in this form.
The product shown itself is real and was not generated or modified by AI.
Are the items I see real?
All items offered at Breuninger are real products. Even if an image or video is labeled "AI," the product shown corresponds to an actual item and was not modified by AI. Binding information can be found on the product detail page.
When is the label used?
We use the label for images or videos that were created or modified with Artificial Intelligence and can thereby appear real.
This can concern, for example, the depiction of models, places, or entire scenes. The product shown itself remains unaffected by this: It is always real and is not modified with AI.
Which components of an image can be AI-generated?
AI can be used in the design of people, places, environments, or entire scenes to showcase products in various styling and inspiration worlds. The product itself is exempt from this.
Why are AI contents labeled?
The "AI" label informs you that an image or video was created or modified using Artificial Intelligence and can appear real.
The labeling is carried out within the framework of the transparency requirements of the EU AI Act. It is intended to help you identify AI-generated or AI-modified content as such.
Can I rely on the product information?
Yes. The binding information on an item can be found on the respective product detail page, for example on price, color, material, size, and features.
In a virtual try-on, also called Virtual Try-On, a preview is created using Artificial Intelligence of how an item could look when worn. This preview serves solely for inspiration and may differ from the actual appearance, fit, size, or color of the product. It is neither a precisely fitting image nor a size recommendation.